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hotjoblinx
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Post subject: Owning a website can reduce your business expenditure
 Posted: Oct 24, 2006 - 04:18 PM
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Joined: Oct 24, 2006
Posts: 2
Status: Offline
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Owning a website can reduce your business expenditure by half- Learn to use your website to minimize your business costs.
A lot of business owners are still not aware of the amazing benefits of putting their businesses online. Some business people think that owning a website is a costly affair, while some others think that their business doesn’t need a website or think that they cannot manage a website on their own. Fortunately, all the above assumptions are not true.
Let’s do a simple cost-benefit analysis:
How much does a website cost?
Owning a website costs anywhere between Rs 2000 to Rs 15000 per year depending on your customer base and number of products you want to sell. The above cost includes website name (domain name + web hosting for 1 year and website designing). If your business is small and your customer base is restricted to a state, your website costs less than sites that cater to world-wide customer base.
What are the monthly recurring costs?
There are no recurring costs as a website can be managed by people having basic computer skills. You can specify to your web programmer that you want to manage the site on your own. Once the site is programmed, you can manage the website yourself. You don’t even need a computer of your own; you can manage your site from any public internet café.
What are the benefits of having a website?
1. Uninterrupted availability: Your website is available for anyone from anywhere in the world all the time. Your office may be closed and your staff may be resting, but your website can serve your customers and suppliers 24 hours a day, 7 days a week. You will never miss a sales inquiry. Your customers need not wait to get information about your products. You can even sell online, without the need to fulfill orders manually.
2. Cheaper communication: you can communicate with your customers and suppliers through email. Email communication is a lot cheaper then telephones and post. Your customers can place orders, request quotations or can send support requests by filling forms on your website. This makes their task a lot easier and costs less. It improves the image of your company, if you make such things easier for your customers. It also saves you a lot of money to serve your customers via website.
3. You need not publish expensive product catalogues or brochures and mail them to prospective customers. If you have a website, you can tell your customers to visit your website to get full information on your products.
4. Your website is available all over the world. You can make new contacts and gain new customers without much effort as a lot of people search internet for products information everyday. All you need to do is to make your site search engine friendly.
5. Corporate identity: having a website for your business gives you a lot of credibility and enhances your reputation. Your website works as a full-time public relations executive for you.
6. You can give most of the information to a customer through the website. It reduces the time between a customer’s first approach and a sale. A customer can make a quick buying decision, if he/she can find all the information he/she wants. Customers need not contact you several times to get the necessary information.
7. Inexpensive publicity: a website is available to anyone anytime. It is less expensive than advertising in newspapers. If you spend half of what you spend on newspaper advertising, on website promotion, the response will be the same in both cases. Newspaper advertising is a recurring cost, whereas website promotion is not recurring. Once you spend certain amount on promotion, your website gains momentum and give you returning visitors for months.
As discussed above, the benefits of owning a website outweigh its cost. That’s why several businesses are setting up their own websites and are getting benefited.
If you want to know, how your business can be put online, feel free to contact us at: [Edited by admin: no emails or URLs] for further information. We will advise you on how to plan your website. We provide domain name registration, web hosting, web designing and promotion services to small and medium enterprises. We will provide you with the best online business model.
Jaya Kumar Patchala
Web hosting provider and web developer.
[Edited by admin: no emails or URLs] |
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Psychic1
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Post subject: RE: Owning a website can reduce your business expenditure
Posted: Oct 29, 2006 - 04:57 AM
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Joined: Oct 29, 2006
Posts: 3
Location: Hervey Bay
Status: Offline
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| I fully agree with your thoughts. Value adding to the website can also be through the Google Adsense program. This is overlooked by many web owners who believe they might lose business. |
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